MacEwan University Instructor, Student Project
For concept use only
Women With Vision pride themselves with being able to match your new glasses with you and your style.
The design for the wordmark is of an abstract lense flare to show the connection to glasses and opticians without telling you exactly what they sell. Since Women with Vision help you find glasses that fit to you and your style, the circles that create the lense flare are different colours and different sizes which connects to that idea. The colours chosen were to show a bright and positive look that connect to the lense flare while also being gender-neutral. The bright colours along with the san serif typeface, Gill Sans, are to have a simple look that is easy to read.
